CELEBRITY
Kelly Slater Launches Performance Skincare Brand Freaks Of Nature For Outdoor Athletes
Freaks of Nature
Pro surfing legend Kelly Slater on Tuesday launched skincare brand Freaks of Nature, focused on high-performance sunscreen and skincare for outdoor athletes.
Along with being co-founded by the record-setting 11-time World Surf League champion, Freaks of Nature, a Squared Circles company, boasts filmmaker Jonah Hill and Discovery Lan founder Mike Meldman as investors.
My entire career I’ve been looking for products that are engineered for performance and built for me as a professional athlete, but that are not detrimental to my body or the planet, Slater, a passionate ocean conservationist, said in a statement. With Freaks of Nature, we’ve finally cracked that code, enabling athletes to go harder at their sport for longer.
According to the company, an Outdoor Athlete consumer survey commissioned by Squared Circles found 78% of respondents were seeking products that optimize the health of their skin barrier and 95% were seeking a skincare brand formulated specifically for their needs.
Freaks of Nature is launching with three products: two sunscreens and a moisturizer. The Daily Defender SPF 30 and Peak Performance SPF 50, both 100% mineral sunscreens formulated with a water-resistant plant-based polymer and B-Silk, a biofabricated vegan spider silk to provide an extra layer of protection against environmental stressors.
The Deeper Dive Moisturizer is a high-tech serum gel that builds the skin barrier and balances the skin microbiome, featuring a novel post-biotic bacillus ferment with a prebiotic effect and brown algae extract to boost collagen and hydrate the skin.
Slater, originally from Florida, told People in an interview published Tuesday that he didn’t used to worry about sunscreen, but learned the hard way after some bad, peeling sunburns.
I’ve been in the sun for probably hundreds of thousands of hours or more. It’s kind of amazing I still have skin after all this time, he told the outlet.
The outdoor athlete is the ultimate embodiment of what we call at Squared Circles the Conscious Maximalist™ consumer, said Lukas Derksen, co-founder of Squared Circles. A highly discerning audience who will refuse to compromise on product performance or sustaining the planet. Freaks of Nature™ clearly delivers on both.
Along with containing environmentally friendly ingredients on the inside, Freaks of Nature products also come in eco-friendly recycled packaging. The brand designed the first airless pump with 100% upcycled, ocean-bound plastic in collaboration with Oceanworks, which provides chain-of-custody assurance and material traceability.
Available for sale at freaksofnature.com, the Daily Defender SPF 30 is priced at $35, th ePeak Performance SPF 50 is priced at $38, and the Deeper Dive Moisturizer is priced at $48. The Daily System bundle, which includes the Deeper Dive Moisturizer and the Daily Defender SPF 30, is priced at $74.
TMX contributed to this article.
