CELEBRITY
Lionsgate And Blumhouse Partner For New ‘Blair Witch Project’
Lionsgate
Lionsgate on Wednesday announced it is partnering with Blumhouse Productions to reimagine multiple horror classics in the Liosgate library, starting with 1999’s The Blair Witch Project.
The multi-picture deal was announced during Lionsgates CinemaCon presentation Wednesday by Adam Fogelson, chair of Lionsgate Motion Picture Group, and Jason Blum, founder and CEO of Blumhouse.
The move follows the success of their collaboration on the horror film Imaginary. Blumhouse is known mainly for working in the horror genre, producing Paranormal Activity, The Purge and Five Nights at Freddy’s.
There is no one better at this genre than the team at Blumhouse,” said Fogelson. “We are thrilled to kick this partnership off with a new vision for Blair Witch that will reintroduce this horror classic for a new generation.
In 1999, the original Blair Witch Project took the world by storm, earning $248M at the box office and launching the found-footage format. The film spawned two sequels, 2000’s Book of Shadows and 2016’s Blair Witch.
“Im very grateful to Adam and the team at Lionsgate for letting us play in their sandbox. Im a huge admirer of ‘The Blair Witch Project’, which brought the idea of found footage horror to mainstream audiences and became a true cultural phenomenon, Blum said. I dont think there would have been a Paranormal Activity had there not first been a Blair Witch, so this feels like a truly special opportunity and Im excited to see where it leads.”
For the new iteration, Blum will partner with producer Roy Lee, who previously produced 2016’s Blair Witch.
TMX contributed to this article.
