CELEBRITY
Dwayne ‘The Rock’ Johnson Launches Men’s Care Line Papatui
Papatui
Dwayne The Rock Johnson on Thursday launched Papatui, a new men’s care line featuring products for face, body, hair and tattoo care.
People have asked me about my skin care for years, and people know that I’m a big advocate for all men to take care of themselves, inside and out. Men’s wellness will always be very important to me, and I’ve been lucky enough to have access to some of the best resources and minds when developing Papatui, Johnson said in a statement.
Together with industry experts, we committed to create products that work and deliver the quality and value that all hardworking men deserve. Now all my men out there can trade-up to high-end products without having to pay high-end prices. I believe these products will help men take better care, Johnson said.
The products, which range from $7.99 to $9.99, are free of parabens, sulfates, dyes, alcohol, and PEGs. The face care products are formulated with ingredients including ceramides, hyaluronic acid, niacinamides and salicylic acid, while the body and tattoo care products feature nourishing ingredients such as mango butter and coconut oil.
Johnson said the brand was inspired by his grandfather, the handsome and well-groomed High Chief Peter Maivia.
The name Papatui is deeply personal to me. My Samoan grandfather, the High Chief Peter Maivia, was the first man who taught me what men’s care was all about. Even though I was just a 5 year old punk kid, my grandfather was one of my heroes. He was strikingly handsome, had beautiful skin, was well groomed, always smelled incredible, he was loved and respected by everyone, and on top of all that — he was also tough as hell — an attribute he clearly did not pass on to me lol, Johnson said.
His nickname for me, was ‘Tui’. And ‘Papa’, which translates to ‘Rock’ in Samoan, also comes from my most important and protected role, which is father to my three daughters. I wanted to honor these anchors in my life. Thus, Papatui, Johnson said.
The product line includes facial cleanser, toner, moisturizer and eye gel for the face, and an Enhancing Tattoo Balm and Enhancing Tattoo Stick to moisturize and brighten ink designs. For the body, the line includes body wash, bar soaps, body lotion, shampoo and conditioner, along with a 48-hour aluminum-free deodorant and a 48-hour antiperspirant.
The brand enlisted luxury fragrance house Dsm-Firmenich and Principal Perfumers Frank Voelkl and Clement Gavarry to develop the Sandalwood Suede, Lush Coconut and Cedar Sport scents to rival top global scents.
The products are available now at Papatui.com, and will be available in Target stores and on Target.com/papatui beginning on March 10.
Papatui is an amazing brand offered at exceptional prices, and I’m incredibly proud of the partnership that went into this launch, said Rick Gomez, executive vice president and chief food, essentials and beauty officer, Target. Dwayne and the Papatui team spent time and worked closely with us at Target to help deliver a range of high-quality, clean products that I think shoppers will absolutely love.
TMX contributed to this article.
