CELEBRITY
Fireball Whisky Brings Back Cinnamon Delight Red Lipstick In Time For Super Bowl
Fireball Whisky
Fireball Whisky is bringing back its custom Cinnamon Delight red lipstick in time for the Super Bowl, after a limited-edition run was released in October in honor of the budding romance between Travis Kelce and Taylor Swift.
This football season has enchanted an army of new fans, inspiring them to turn the heat up at game time in response to a love story the world knows all too well at this point, Danny Suich, Global Brand Director for Fireball, said in a statement. When we introduced Fireball Cinnamon Delight, fans loved that we added a little heat by daring to go where no whisky brand has gone before, so it was a no brainer to make this widely available for the big game.
The brand’s first custom lipstick comes in Fireball’s signature red color, reminiscent of Swift’s usual lip look, with a spicy cinnamon scent and flavor.
The offering is also a nod to the Kansas City Chiefs tight end famously catching a miniature bottle of Fireball Whisky during the 2023 Chiefs Kingdom Champions Parade and taking a shot.
Whether you’re in the stands or at home on February 11, with Fireball’s Cinnamon Delight Lipstick sparks will fly no matter how your team is performing. Because we believe every game day moment should taste like a championship parade, said Suich.
Fireball Whisky, the nation’s No. 1 shot brand, first introduced the lipstick back in October as a limited-edition offering, but fans can buy it again starting Feb. 5 for the affectionately easter-eggish price of $13.87, a nod to Kelce’s jersey number 87 and Swift’s lucky number 13, just a day after she won her 13th Grammy Award.
The Chiefs will face the San Francisco 49ers for Super Bowl LVIII at Allegiant Stadium in Las Vegas on Feb. 11.
TMX contributed to this article.
