CELEBRITY
Monica Lewinsky Models For Reformation’s ‘You’ve Got The Power’ GOTV Campaign
You've Got The Power
Monica Lewinsky is the face of Reformation’s latest workwear collection as part of the clothing brand’s You’ve Got The Power campaign to encourage voter registration ahead of the 2024 election.
Voting is using our voice to be heard and its the most defining — and powerful — aspect of democracy, Lewinsky, 50, said in a press release for the campaign. Voting is always important, but the stakes are especially high this year with voter frustration and apathy threatening to meaningfully impact turnout.
Lewinsky can be seen wearing Reformation’s latest workwear line, including belted dresses, suits, and a leather trench coat, in photos shot by Zoey Grossman.
Reformation, which prioritizes sustainable fashion, partnered with Vote.org for the You’ve Got The Power campaign, and gave a $25,000 donation to help make voting more accessible. A portion of the proceeds from a limited-edition You’ve Got The Power sweatshirt will also go to the organization, which provides ballot guides and information on when and where to vote.
“Weve seen in polls that voter frustration is up and apathy is up, Lewinsky told Elle in an interview published Monday. We all have to be reminding each other that we cant let that get in the way of needing to vote, that thats how we use our voice. Thats where our power is.”
A Ref woman is an empowered woman – and an empowered woman uses her voice, Lewinsky said in the release for the campaign. Despite not being a professional model, she looks the part in the images, which were captured with the help of a movement coach.
“I dont know if this will sound corny, but I think a way that women can feel more empowered is by recognizing places that they may need more assistance and asking for that assistance, she elaborated to Elle.
Lewinsky in recent years has become an activist, writer, and anti-bullying advocate, drawing from her own experience with White House scandal as a young intern who had an affair with President Bill Clinton in 1998. Now 50, she has become much more confident in using her own voice.
“I was apprehensive about turning 49, because 39 was a really shy year for me, and I struggled to turn 40. I ended up with a real gift: It was a year of acceptance. I was able to accept so much about myself and my life and where I am, and so that meant coming into 50 was great,” she told the magazine. “Im excited about this new decade and Im hopeful — which, for someone with a lot of trauma, even saying that feels scary.”
TMX contributed to this article.
